Corepla (Consortium for the recovery and recycling of plastic) has launched a new awareness campaign to motivate citizens to separate waste. The campaign, whose slogan is "Plastic is too precious to be a waste", features as a protagonist the eko23® basket in KEOREX® (100% recycled PET) designed by Keo. The campaign is nation-wide: the baskets appear in TV commercials, newspaper advertisements and billboards placed in stations, airports and subways.