The documentary “Imitating nature” by Camilla Monopoli was broadcast on 9 february 2012 during the Geo&Geo TV programme on the Rai3 channel. The documentary presents (from minute 20:25) the upcycling chain of PET packaging designed by Keo. Bottles are recovered through the MrPET system and used in the production of the shopping equipment by La Sphera - Origine.