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Logic250 is the trolley for shopping produced in KEOREX, the material obtained from the recycling of 250 plastic bottles (polietilene tereftalado); it weights 18 kg, generates a saving equivalent to 36 kg of crude oil, corresponding to a reduction of 97,2 kg of CO2 in the atmosphere.
If considered that each year Italian supermarkets sell 15 billion of PET bottles, regarding which only a minimum quantity is recycled (15%), it is evident that Logic250 is a candidate to become a symbol of the ecologic commitment.
It works like the traditional one, but offers many advantages and more options in response to the new requests either from consumers and supermarkets.
In addition, it matches perfectly the ethics, functionality and market needs of the retail distribution thanks to an innovative technology and winning design.
For the consumer, it results lighter and therefore easier to handle, allowing a total control of the guiding. The grasp is ergonomic, much more natural than the ‘motorcycle’ handle in the traditional trolleys: in fact, the driver of the trolley has only to fold the arms 90°, like with the stroller.
It is a straight driving, and the trolley can move without any effort. It is ideal, therefore, for the women and the elderly, also because Logic250 weights half of the traditional trolley in metal.
The plastic material used to produce the equipment, thanks to its quality and characteristics, absorbs the hits and reduces the damages arising from contacts with people, cars and furniture in the stores, that usually has to use anti-aesthetic bars against the hits.
Many characteristics make Logic250 unique: the child carrier has been build with the concern to offer to kids a correct seat position; while is not a kind of “cage”, as usually happens with other trolleys, it is a real and proper seat, thanks to its higher back, in addition to its safeness.
The flat bottom of the trolley facilitates the loading and unloading of the goods; it is anti-dust since contains a grid made of a tighten surface, almost as thick as a metal wire, not enabling the dirt to accumulate and resulting easily washable and hygienic.
Logic250 is very silent and doing shopping along the supermarket corridors becomes a real pleasure without the noise from the metal trolley, which is uncomfortable also for the personnel at the cash register.
With regard to the cleanliness and conservation of the transported food, Logic250 is ideal: the plastic is made in only one piece, while the metal trolley is soldered and superposed, creating junctions hard to clean. In addition, the plastic can be washed without the risk of creating rust.
Logic250 does not overturn and has hookers to hold purse and packs of bottles, as well as additional baskets: one in the front, in the previous part of the trolley and another in its interior, behind the child carrier.
In the inside of the trolley there can be inserted a separator creating a distinct area which can be used, for instance, for fresh products.
Logic250 is, therefore, a communication tool: it has in its structure a space where it can be easily put advertising messages, to be reserved to the main clients of the retail store, studied on purpose to be read by the customer who rides the trolley since put a little inclined in the back of the separator of fresh products/pack of bottles. |
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